Chester Village Signage

VOCTADA had asked me to do a review / study of the signage in the Village of Chester. Historically VOCTADA has been responsible for installing most of what I call the Public signage between Steven’s Road in the East and the Windsor Road on the West of the Village of Chester.
The first question I was asked when I started to study the problem was :
“WHAT DO YOU WANT YOUR SIGNAGE TO ACCOMPLISH ? ”
I had never really thought about signage with that question in mind. I had been told “check out the signs, find if VOCTADA is responsible for any of them, do they need repairs and what will it cost ? The answer to that directive does not answer the above question. The answer is :
“TO GET PEOPLE OFF HIWAY 3 AND INTO THE VILLAGE CORE “
OUCH ! Obviously signage was only a small part of an unstated problem. I think the much bigger and more difficult question to answer is :
WHAT PLANNING IS NECESSARY TO KEEP PEOPLE IN CHESTER,
KEEP THEM ENGAGED AND HAPPY
KEEP THEM SPENDING MONEY
?
Keep posted, while we work together to create a collective partnership so
WE CAN DO
just that.