A New Brand for Chester?

A few years ago, Roger Brooks, an expert in the fields of tourism and destination marketing, was hired by Tourism Nova Scotia to do an assessment of the communities along the Bluenose Coast, from Peggy's Cove to Bridgewater. A Nova Scotia firm was engaged to implement some of his recommendations, such as way-finding signage, maps and brochures. In 2015, this same firm was the choice of the Municipality of the District of Chester to develop a brand, image and implementation strategy for the municipality. The first options presented bore a remarkable resemblance to the suggestions made by Roger Brooks and did not capture the uniqueness of our large and diverse community. Subsequent options inc

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