© 2019 VOCTADA

Chester Village Signage

February 24, 2017

 

VOCTADA had asked me to do a review / study of the signage in the Village of Chester. Historically VOCTADA has been responsible for installing most of what I call the Public signage between Steven’s Road in the East and the Windsor Road on the West of the Village of Chester.

 

The first question I was asked when I started to study the problem was :

 

“WHAT DO YOU WANT YOUR SIGNAGE TO ACCOMPLISH ? ”

 

I had never really thought about signage with that question in mind.  I had been told “check out the signs, find if VOCTADA is responsible for any of them, do they need repairs and what will it cost ? The answer to that directive does not answer the above question. The answer is :

 

“TO GET PEOPLE OFF HIWAY 3 AND INTO THE VILLAGE CORE “

 

OUCH !  Obviously signage was only a small part of an unstated problem. I think the much bigger and more difficult question to answer is :

 

WHAT PLANNING IS NECESSARY TO KEEP PEOPLE IN CHESTER,

 

KEEP THEM ENGAGED AND HAPPY

 

KEEP THEM SPENDING MONEY

 

?

 

Keep posted, while we work together to create a collective partnership so

 

WE CAN DO

just that.

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